In 2012, Niels Strøyer Christophersen set up a multi-disciplinary design practice, Frama, with the single purpose of embodying the virtues of Nordic design.
Once a maker of minimalist wooden furniture and lighting, Frama is now an internationally established design studio offering skincare products, perfumes, and even a charming cafe. With its emphasis on natural materials, simple geometries, and uncompromising quality, Frama's work stimulates the senses and conveys a natural feeling of balance and meaning.
Some people are offended by white walls and minimal furniture, but instead, Frama makes you wonder why there is a constant desire for distraction in our daily lives. Instead, it puts the focus on humanity, emotional warmth, materiality, and simplicity of form.